Communications strategy and campaign planning,
done for you.

Get the communications strategy and campaign plan you need
​to engage your diverse audience and gain more support for your cause.

What you'll get:

  • Story clarity session
  • Communications audit and recommendations
  • Deeply-researched communications strategy 
  • 90-day action plan with detailed next steps
  • ​Tools, templates, and training to keep you moving forward
  • Checkin and coaching calls for up to 90 days, as required​​

Reach more people, create more impact.

A great story is only impactful if people hear it. Perch Communications will work with you and your audience of interest to co-create a communications strategy and campaign plan that reaches more people, raises more funds, and increases awareness of your cause. Support your team and the community you serve by improving the efficiency and effectiveness of your communications.

Make room for the soft sell.

Storytelling, sales, fundraising—there are so many different messages an organization needs to share at a given time. When ticket sales and event promotion take priority, engagement and storytelling are left by the wayside. Communications planning makes room for all of the stories your organization should be telling, without impacting revenue.

Big-picture support for your team. 

There’s barely enough room to get your regular duties done, let alone start planning long-term storytelling campaigns. Discover the right tactics to engage your diverse community more effectively, and ensure your message is seen, heard—and shared.

Storytelling that starts with listening.

Some stories are sensitive, making them difficult to share without causing harm—but these stories can also be the most powerful. Using an ethical storytelling approach that centres consultation and in-depth research, we help you find the best way to tell a story while prioritizing your relationships.

Storytelling that builds community, strategy that ensures it's heard.

The Perch approach centres the humans at the heart of a cause. We amplify the work of progressive organizations with care using community consultation and in-depth research. Next, we use one-on-one coaching and mentorship, implementation support, and training to build your team’s confidence and arm them with the tools to succeed. You’ll walk away with clearly outlined templates that are easy to follow and a deeply-researched communications strategy and campaign plan you can carry forward for years to come.
Step 1: Meet with your team and your community to assess your needs and understand your aspirations.
Step 2: Audit your communications channels to uncover gaps and identify opportunities.​
Step 3: Consult those with lived experience to gain a deeper understanding of the story we are trying to tell and the best way to tell it.
Step 4: Identify key performance indicators to ensure we’re measuring the right successes.  
Step 5: Develop a communications strategy and 90-day action plan.
Step 6: Provide tools, templates, and training to keep your team moving forward.

Collaborate with the Perch collective.

Our team of master storytellers has worked in every facet of public relations—from marketing and media relations to fundraising and strategic communications. They’re guided by Perch founder, Jenny Spurr, a communications strategist and public relations professional with over a decade of experience in the non-profit sector. ​

Our work has been trusted by:

Improving queer inclusivity through strategic communications

We partnered with Community Cruisers to co-create a communications strategy to help them cultivate a more inclusive space for 2SLGBTQIA+ folks in the Bow Valley.

Make your story heard with masterful strategy.

The Communications Strategy and Planning package helps your organization to not only find its story but ensure it resonates with the right audience. The result is a stronger community, more support for your cause, and a more robust organization in the long run. 

What's included:

  • A one-on-one story clarity session to help find and refine the narrative that your organization wants to tell.
  • Communications audit and recommendations to make the most of your already-stretched resources.
  • Communications strategy and 90-day quick start action plan to get started right away.
  • Ongoing implementation support, including: 
    • Mentorship and coaching to ensure your team knows how to implement the plan.
    • Tools, templates, and training to keep you moving forward.
    • Check-in and coaching calls for up to 90 days, as required.​

​Praise for Perch

"Communications is something a lot of non-profit organizations struggle with. It takes expertise and a lot of work to create a structure, have KPIs, and develop a tone of voice that volunteers can follow. The best practices and tools we got from Perch empowered us to take a strategic approach that we can continue to use as time goes on."

- Jen Tweddell, President, Community Cruisers

Start telling your story.

The Communications Strategy and Planning package is the right choice for organizations who know that their story can make a difference, but aren’t sure how to tell it. If you’re ready to create greater impact and build community by improving the efficiency and effectiveness of your communications, this package is for you. 
​
✓ You understand the value of strategic communications, but need help creating and implementing a plan.
✓ You have communications policies, procedures, and systems in place, but need help refining them. 
✓ You take a community-first, strength-based approach in your marketing and communications work. 
✓You’re prepared to invest in support to maximize your message and your mission.

Are you ready for your story to be heard?