Experience and expertise when it matters most

​With a thoughtful approach and sharp attention-to-detail, our team is here to help you strengthen your messaging, connect with your diverse community, and bring attention to causes that matter. ​We specialize in crafting compelling messages and comprehensive communications strategies that don’t just raise awareness—they inspire action. With experience supporting over 60 non-profits across Canada, we know how to make an impact. 

Our Guiding Principles

We believe we are strongest when we work together. We are fierce collaborators, committed to the success of our clients, our company, and our community—because when one of us prospers, we all do.
We believe in simple solutions to complex problems. We tackle issues head-on with open, honest, and transparent communication. And we strive for clarity and consistency in everything we do.
We are passionate about our work, and take pride in delivering the highest quality service and the best results. We are committed to continuous improvement and lifelong learning, and we share what we learn with our peers.
We believe in the power of our clients to create lasting, positive impact in the causes and communities they care about. We bring energy and enthusiasm to our work, and support our clients to the best of our ability.
We believe that diverse voices make for better storytelling. We work with our clients to tell their stories responsibly, and are constantly looking for ways to challenge and change systems that leave some stories untold.
Photo by Julie Williams Photography.
A communications strategist, community connector, and storyteller, I've dedicated my career to building more vibrant and inclusive communities through storytelling.

With 15 years of experience in the social impact sector, I've helped over 60 non-profit and charitable organizations across Canada use compelling messaging and communications strategy to make an impact. I'm most passionate about disability justice, 2SLGBTQIA+ rights, immigration, and reconciliation with Indigenous peoples, with a deep practice in arts and culture.
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I founded Perch Communications to help non-profit and charitable organizations like yours rise up through standout messaging and a strategic approach to communications.

That’s my story. What’s yours?

Meet Team Perch

Jenny has assembled a network of associates in key markets across Canada. They're creative thinkers, brand builders, master storytellers, and media experts. Our team may be small, but we are mighty.

Sara King-Abadi

Writing
​Sara (she / her) is a freelance writer, content creator, and journalist based in Canmore, Alberta. She has worked for CBC, Banff Centre for Arts and Creativity, Journal Metro, the Montreal Gazette, Rocky Mountain Soap Company, and many others. Sara explored different career paths before landing on content creation through journalism—though she should have known her calling when her theatre teacher said that she asked too many questions. 

Keagan Perlette

Writing
Keagan (she / her) is a freelance writer for brands that want to build meaningful relationships with their clients and customers. She writes about technology, small business, marketing, and innovative ideas that have an impact on the world. Her work with words extends to prose and poetry, which you can find her writing during her days off. She's currently based in Québec City, where her job is overseen by two micro-managing cats. 

Sasha Lavoie

Communications Strategy
Sasha (she / her) has over 10 years of experience working in the public, corporate, and non-profit sectors. She holds a BA in Communication and Media Studies (minor in Sociology) and a BA in Psychology with distinction (minor in Visual Studies). She is passionate about issues of mental health, addiction and substance use, sexual and gender-based violence, equity, diversity, inclusion and access, and Indigenous engagement. She has volunteered as a crisis responder at the Distress Centre and in 2020, co-founded the Calgary Community Fridge. ​ She is based in Calgary, Alberta.

Shelley Newman

Writing
Shelley (she / her) is a freelance writer and communications specialist with a passion for storytelling. With more than 15 years of experience creating pieces for magazines, municipal government, post-secondary education, and non-profits, Shelley has connected with amazing people from across Canada and beyond. She is invested in supporting those who need it most, and she loves collaborating with individuals and organizations to co-create meaningful work. Shelley gets especially excited to dig into projects supporting youth, seniors, people with disabilities, education, the arts, animals, and the environment. She is based in Red Deer, Alberta.  

Mary Anne Ivison

Media Relations
With over 12 years of experience in broadcasting, Mary Anne (she / her) is a voice-over artist, media consultant, and podcast host based in Ottawa, Ontario. She recently launched “Let’s Take This Outside", a podcast that features interviews with athletes, scientists and outdoor professionals. Mary Anne’s core values are firmly planted in empathy and compassion (thanks Brene Brown!), and she strongly believes that human connection is vital to our collective happiness and success. When she’s not creating audio, Mary Anne can be found outdoors or listening to her favourite podcasts. 

Kristy Davison

Graphic Design
Kristy (she / her) is a writer, designer, and community builder based in Canmore, Alberta. She is driven by hope for a better future for the natural spaces that surround us, a respect for traditional ways of living with the land and the wild things that call them home. She is the founding publisher of Highline Magazine and Mountain Life - Rocky Mountains magazine and has 15+ years of expertise in layout and graphic design, publishing, editing, and photography.

​Praise for Perch

"Jenny and her team are consummate professionals. They're always prepared, they send materials in advance, and they stick to the timeline. All of those pieces are important for building trust."

- Jen Tweddell, President, Community Cruisers