Perch Communications | Elevate Your Cause
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Make your voice heard.

At Perch, our trusted communications specialists are eager to help you get the publicity you need to raise money and awareness, so you can maximize your impact. We believe in creating strong media partnerships and meaningful connections with journalists and reporters so you can bring attention to your mission in the most effective ways possible. Your work matters—we'll make it matter to more people.
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Our Founder

Jenny Spurr stands facing the camera. She is leaning against the wall with one hand in her pocket.
Photo by Julie Williams Photography.

Jenny Spurr

A communications strategist and public relations professional, Jenny (she / her) has 13 years of experience managing communications campaigns, coordinating media events, and building community partnerships. 

With a keen interest in representation, inclusion, and social impact, Jenny can be found at the epicentre of community events and communications campaigns—weaving authentic connection with audiences through extraordinary storytelling.
​

Jenny is a proud member of the International Association of Business Communicators (IABC), and the only Communication Management Professional certified by the Global Communication Certification Council in the Bow Valley.

Our Team

Jenny has assembled a team of socially conscious and curious communicators who specialize in creating engaging and relevant written content. Together, they're former journalists, podcast hosts, content creators, and master storytellers. Meet the people behind Perch.
Sara King-Abadi is looking at the camera with a mask over her face. It's winter and her hair is frozen.

Sara King-Abadi

​Sara (she / her) is a freelance writer, content creator and journalist based in Canmore, Alberta. She has worked for CBC, Banff Centre for Arts and Creativity, Journal Metro, the Montreal Gazette, Rocky Mountain Soap Company, and many others. Sara explored different career paths before landing on content creation through journalism—though she should have known her calling when her theatre teacher said that she asked too many questions. 
Rachel Henry is looking at the camera and smiling. She is kneeling next to two dogs who are also smiling.

Rachel Henry

​Rachel (she / her) is a writer and virtual assistant hailing from Calgary, Alberta. A journalism grad and all-around creative, she is passionate about writing engaging content and creating powerful images. Her expertise includes developing content for websites and landing pages, blogs, email marketing, and social media. She’s always excited to learn, especially about her craft. When she’s not creating, Rachel is an experienced yoga teacher, avid reader, and slow-but-determined runner. 
Mary Anne Ivison is looking directly into the camera. She has a soft smile. She's outdoors and wearing a toque and puffy coat.

Mary Anne Ivison

With over 12 years of experience in broadcasting, Mary Anne (she / her) is a voice-over artist, media consultant, and podcast host based in Ottawa, Ontario. She recently launched “Let’s Take This Outside," a podcast that features interviews with athletes, scientists and outdoor professionals. Mary Anne’s core values are firmly planted in empathy and compassion (thanks Brene Brown!), and she strongly believes that human connection is vital to our collective happiness and success. When she’s not creating audio, Mary Anne can be found outdoors or listening to her favourite podcasts. 

Our Partners

Kaitlin Kealey looks into their camera as they take a video of Kelsey Friedlander. They are all standing outdoors, surrounded by mountains.

K Kealey & Kelsey Friedlander, Chance Studios

Chance Studios is a queer-run and lead production and content creation company in the Bow Valley. Kelsey (she / her) and K (they / their) care about compelling and authentic storytelling with a focus on photo, video, and brand content. They believe small- and medium-sized businesses deserve the big business treatment when it comes to storytelling—it’s their mission to break down traditional barriers to entry to high-quality content and marketing materials.

Our Values

Our values reflect who we are and what we stand for as a company:

Partnership

We believe we are strongest when we work together. We are fierce collaborators, committed to the success of our clients, our company, and our community — because when one of us prospers, we all do.

Simplicity

We believe in simple solutions to complex problems. We tackle issues head-on with open, honest, and transparent communication. And we strive for clarity and consistency in everything we do.

Passion

We are passionate about our work, and take pride in delivering the highest quality service and the best results. We are committed to continuous improvement and lifelong learning, and we share what we learn with our peers.

Positivity

We believe in the power of our clients to create lasting, positive impact in the causes and communities they care about. We bring energy and enthusiasm to our work, and support our clients to the best of our ability.

Inclusion

We believe that diverse voices make for better storytelling. We work with our clients to tell their stories responsibly, and are constantly looking for ways to challenge and change systems that keep some voices quiet.

Our Home on Native Land

In the spirit of Truth and Reconciliation, we acknowledge that we live, work and play in the Treaty 7 Territory region of Southern Alberta. Treaty 7 encompasses the traditional lands of the Îyârhe Nakoda Nations of Chiniki, Wesley, and Bearspaw, the Tsuut’ina First Nations, the Kainai, Siksika, and Piikani nations of the Niitsitapi (Blackfoot) Confederacy, and Métis Nation of Alberta, Region III. As guests on this sacred land, we promise to serve our community and fulfill our work based on the principles of respect, honesty, wisdom, courage, humility, love, and truth. ​

Praise for Perch

"I feel so lucky to have found Jenny. She's whip-smart, strategic (yet still detail-oriented) and lovely to work with. I hope to be working with her for years to come."

- Emily Amos, Founder of Uplift Content
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  • Why Perch
  • RISE Package
  • Services
    • Branding
    • Media Relations
    • Writing & Editing
  • Training & Events
    • Brand Storytelling Basics
    • Media Training
  • Blog
  • Get in Touch