Photo by Julie Williams Photography.
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Hi, I'm Jenny Spurr I’m a communications strategist and public relations professional with over a decade of experience managing national and international campaigns, coordinating media events, and building community partnerships. I’ve spent the last 14 years honing my craft with one goal: to make more vibrant and inclusive communities through storytelling.
Over the course of my career, I’ve introduced countless artists, musicians, and thought leaders to a network of media across the country. I've earned coverage of contemporary art exhibitions, world-premiere performances, international music festivals, and critically-acclaimed authors. I’ve raised awareness of important social issues, and I’ve contributed to the sustainability of non-profit organizations committed to making change. I founded Perch Communications to help community-minded organizations like yours rise up through standout messaging and strategic media relations. That’s my story. What’s yours? |
Mary Anne IvisonMedia Relations (Canada East)
With over 12 years of experience in broadcasting, Mary Anne (she / her) is a voice-over artist, media consultant, and podcast host based in Ottawa, Ontario. She recently launched “Let’s Take This Outside," a podcast that features interviews with athletes, scientists and outdoor professionals. Mary Anne’s core values are firmly planted in empathy and compassion (thanks Brene Brown!), and she strongly believes that human connection is vital to our collective happiness and success. When she’s not creating audio, Mary Anne can be found outdoors or listening to her favourite podcasts.
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Sara King-AbadiContent Creation and Copywriting
Sara (she / her) is a freelance writer, content creator, and journalist based in Canmore, Alberta. She has worked for CBC, Banff Centre for Arts and Creativity, Journal Metro, the Montreal Gazette, Rocky Mountain Soap Company, and many others. Sara explored different career paths before landing on content creation through journalism—though she should have known her calling when her theatre teacher said that she asked too many questions.
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Sasha LavoieCommunications Strategy and Copywriting
Sasha (she/her) has over 10 years of experience working in the public, corporate, and non-profit sectors. She holds a BA in Communication and Media Studies (minor in Sociology) and a BA in Psychology with distinction (minor in Visual Studies). She is passionate about issues of addiction and substance use, sexual and gender-based violence, equity, diversity, inclusion and access, Indigenous engagement, and teaching and learning. She has volunteered as a crisis responder at the Distress Centre and in 2020, co-found the Calgary Community Fridge.
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Rachel HenryAdministration
Rachel (she / her) is a writer and virtual assistant hailing from Calgary, Alberta. A journalism grad and all-around creative, she is passionate about writing engaging content and creating powerful images. Her expertise includes developing content for websites and landing pages, blogs, email marketing, and social media. She’s always excited to learn, especially about her craft. When she’s not creating, Rachel is an experienced yoga teacher, avid reader, and slow-but-determined runner.
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K Kealey & Kelsey Friedlander, Chance StudiosChance Studios is a queer-run and lead production and content creation company in the Bow Valley. Kelsey (she / her) and K (they / their) care about compelling and authentic storytelling with a focus on photo, video, and brand content. They believe small- and medium-sized businesses deserve the big business treatment when it comes to storytelling—it’s their mission to break down traditional barriers to entry to high-quality content and marketing materials.
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Kristy DavisonKristy (she / her) is a writer, designer, and community builder based in Canmore, Alberta. She is driven by hope for a better future for the natural spaces that surround us, a respect for traditional ways of living with the land and the wild things that call them home. She is the founding publisher of Highline Magazine and Mountain Life - Rocky Mountains magazine and has 15+ years of expertise in layout and graphic design, publishing, editing, and photography.
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Partnership |
We believe we are strongest when we work together. We are fierce collaborators, committed to the success of our clients, our company, and our community—because when one of us prospers, we all do.
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Simplicity |
We believe in simple solutions to complex problems. We tackle issues head-on with open, honest, and transparent communication. And we strive for clarity and consistency in everything we do.
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Passion |
We are passionate about our work, and take pride in delivering the highest quality service and the best results. We are committed to continuous improvement and lifelong learning, and we share what we learn with our peers.
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Positivity |
We believe in the power of our clients to create lasting, positive impact in the causes and communities they care about. We bring energy and enthusiasm to our work, and support our clients to the best of our ability.
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Inclusion |
We believe that diverse voices make for better storytelling. We work with our clients to tell their stories responsibly, and are constantly looking for ways to challenge and change systems that keep some voices quiet.
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