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Hot Off the Presses

5 Ways to Implement Ethical Storytelling

For many community-minded organizations, storytelling is currency. From abuse of power dynamics to tokenization and safety issues, how can we continue to share a broader range of impactful stories without causing harm to the individuals who tell them? ​
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Media Relations
5 Ways You Can Support Diversity in the Media ​
Learn 5 impactful ways you can diversify your media relations approach and support DEI in the media.
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Writing & Editing
Your Inclusive Language Guide 
Grow your audience by making intentional and meaningful language choices. 
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Branding
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6 Secrets of Effective Brand Messaging​
Follow these 6 steps to craft strong brand messaging for your community-minded organization.
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Media Relations
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4 Media Relations Tips for Small Non-profits 
Get media mileage and grow your reputation with these 4 media relations tips and tricks. 
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Media Relations
A Masterclass in Advocacy 
Dig into 5 lessons learned from Canmore Pride’s steadfast approach to advocacy and community leadership in the face of bigotry.
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Media Relations
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5 Reasons You Need a PR pro 
See how a public relations specialist can help you tackle the finer points of communication. 
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Branding
Build Inclusivity into Your Brand Messaging: 4 Essential Steps
Develop bold, impactful, and inclusive brand messaging that resonates with the right people and drives results.
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Media Training
4 Tips to Prepare for On-Camera Media Interviews
Put your best face forward on video with our on-camera media interview preparation checklist. 
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Media Relations
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5 Steps to Write a Persuasive Op-ed
Dare to be bold and build your personal brand with a well-written and persuasive op-ed. 
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Communications Strategy
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Non-profit Communications: How to do More With Less
Explore 5 ways to maximize your communications budget and do more with less. 
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Branding 
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What You Need to Know About Brand Storytelling
Build brand loyalty by connecting with your customers through the power of storytelling. 
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Branding
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6 Steps to Write a Meaningful Diversity Statement
Learn 6 simple (and not-so-simple) steps to make your company's commitment to DEI more than just words
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Communications Strategy
5 Core Skills of an Effective Communications Consultant
Hiring a consultant can be cost effective and efficient. Here are 5 tips for finding the right one. ​
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Media Training
3 Tips to Prepare for Broadcast Interviews
Learn how to prepare your voice for broadcast interviews with 3 top tips from voice over artist Mary Anne Ivison. 

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Media Training
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How to Build Your Reputation by Being More Quotable
Get media coverage by setting yourself up as a go-to resource and subject matter expert. 
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Communications Strategy
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Why Your Business or Non-profit Needs a Communications Plan 
Learn the importance of having a communications plan, and the 4 core components that will make yours most effective. 
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Media Relations
How to do PR in a Pandemic
Share your message by pivoting your PR strategy in the Covid-19 pandemic. 
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Media Relations
How to Host Inclusive Media Events​
Show your community you care about meeting their needs while building authentic relationships based on your organization's values.
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Communications Strategy
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Create Connections with Audience-focused Communications 
Learn 5 ways to create powerful connections by focusing your communications on your audience. 
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Writing & Editing
Level Up Your Annual Report With Storytelling ​
​Learn how to write an annual report that tells the story of your organization and connects emotionally with readers.
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Media Relations
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​14 Key Media Relations Definitions You Need to Know 
Brush up on media definitions you need to know to speak to the media successfully.
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Branding
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The Importance of Knowing Your "Why"
Learn 5 ways you can leverage your "why" in storytelling to attract more supporters and donors. 
​Read More ​
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Branding
​​3 Examples to Inspire Your Non-Profit's Brand Messaging
Learn how to create cohesive and powerful brand messaging from three Bow Valley-based organizations.
​Read More 

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  • Why Perch
  • RISE Package
  • Services
    • Branding
    • Media Relations
    • Writing & Editing
  • Training & Events
    • Brand Storytelling Basics
    • Media Training
  • Blog
  • Get in Touch