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Hot off the Press

5 Ways You Can Support Diversity in the Media ​
While many businesses and non-profits have stepped up diversity and inclusion efforts in the workplace, the media still has a long way to go. 
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Learn 5 impactful ways you can diversify your media relations approach and support DEI in the media.
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Writing & Editing
Your Inclusive Language Guide 
Grow your audience by making intentional and meaningful language choices. 
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Branding
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6 Steps to Write a Meaningful Diversity Statement
Learn 6 simple (and not-so-simple) steps to make your company's commitment to DEI more than just words
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Communications Strategy
5 Core Skills of an Effective Communications Consultant
Hiring a consultant can be cost effective and efficient. Here are 5 tips for finding the right one. ​
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Media Training
4 Tips to Prepare for On-Camera Media Interviews
Put your best face forward on video with our on-camera media interview preparation checklist. 
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Media Training
3 Tips to Prepare for Broadcast Interviews
Learn how to prepare your voice for broadcast interviews with 3 top tips from voice over artist Mary Anne Ivison. 

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A woman is interviewed by a TV crew in a library
Media Training
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How to Build Your Reputation by Being More Quotable
Get media coverage by setting yourself up as a go-to resource and subject matter expert. 
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Media Relations
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5 Steps to Write a Persuasive Op-ed
Dare to be bold and build your personal brand with a well-written and persuasive op-ed. 
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Media Relations
How to do PR in a Pandemic
Share your message by pivoting your PR strategy in the Covid-19 pandemic. 
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Media Relations
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5 Reasons You Need a PR pro 
See how a public relations specialist can help you tackle the finer points of communication. 
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Media Relations
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4 Media Relations Tips for Small Business Owners 
Get media mileage and grow your small business with these 4 media relations tips and tricks. 
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Media Relations
6 Impactful Ways to Host Inclusive Media Events​
Show your community you care about meeting their needs while building authentic relationships based on your organization's values.
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Communications Strategy
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Why Your Business or Non-profit Needs a Communications Plan 
Learn the importance of having a communications plan, and the 4 core components that will make yours most effective. 
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Communications Strategy
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Create Connections with Audience-focused Communications 
Learn 5 ways to create powerful connections by focusing your communications on your audience. 
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Branding
Build Inclusivity into Your Brand Messaging: 4 Essential Steps
Develop bold, impactful, and inclusive brand messaging that resonates with the right people and drives results.
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Branding
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What You Need to Know About Brand Storytelling
Build brand loyalty by connecting with your customers through the power of storytelling. 
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Branding
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6 Secrets of Effective Brand Messaging​
Learn the 6 essential elements of brand messaging and how to craft them.
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Branding
Self-care Tips for Small Business Owners
Build self-care into your brand strategy and watch your small business soar. 
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Writing & Editing
Level Up Your Annual Report With Storytelling ​
​Learn how to write an annual report that tells the story of your organization and connects emotionally with readers.
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  • Why Perch
  • Services
    • Branding
    • Communications Strategy
    • Media Relations
    • Writing & Editing
  • Training & Events
    • Media Training
  • Blog
  • Get in Touch