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Hot Off the Presses5 Ways to Implement Ethical StorytellingFor many community-minded organizations, storytelling is currency. From abuse of power dynamics to tokenization and safety issues, how can we continue to share a broader range of impactful stories without causing harm to the individuals who tell them?
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Media Relations
5 Ways You Can Support Diversity in the Media Learn 5 impactful ways you can diversify your media relations approach and support DEI in the media. Read More |
Writing & Editing
Your Inclusive Language Guide Grow your audience by making intentional and meaningful language choices. Read More |
Branding
6 Secrets of Effective Brand Messaging Follow these 6 steps to craft strong brand messaging for your community-minded organization. Read More |
Media Relations
4 Media Relations Tips for Small Non-profits Get media mileage and grow your reputation with these 4 media relations tips and tricks. Read More |
Media Relations
A Masterclass in Advocacy Dig into 5 lessons learned from Canmore Pride’s steadfast approach to advocacy and community leadership in the face of bigotry. Read More |
Media Relations
5 Reasons You Need a PR pro See how a public relations specialist can help you tackle the finer points of communication. Read More |
Branding
Build Inclusivity into Your Brand Messaging: 4 Essential Steps Develop bold, impactful, and inclusive brand messaging that resonates with the right people and drives results. Read more |
Media Training
4 Tips to Prepare for On-Camera Media Interviews Put your best face forward on video with our on-camera media interview preparation checklist. Read More |
Media Relations
5 Steps to Write a Persuasive Op-ed Dare to be bold and build your personal brand with a well-written and persuasive op-ed. Read More |
Communications Strategy
Non-profit Communications: How to do More With Less Explore 5 ways to maximize your communications budget and do more with less. Read More |
Branding
What You Need to Know About Brand Storytelling Build brand loyalty by connecting with your customers through the power of storytelling. Read More |
Branding
6 Steps to Write a Meaningful Diversity Statement Learn 6 simple (and not-so-simple) steps to make your company's commitment to DEI more than just words Read More |
Communications Strategy
5 Core Skills of an Effective Communications Consultant Hiring a consultant can be cost effective and efficient. Here are 5 tips for finding the right one. Read More |
Media Training
3 Tips to Prepare for Broadcast Interviews Learn how to prepare your voice for broadcast interviews with 3 top tips from voice over artist Mary Anne Ivison. Read More |
Media Training
How to Build Your Reputation by Being More Quotable Get media coverage by setting yourself up as a go-to resource and subject matter expert. Read More |
Communications Strategy
Why Your Business or Non-profit Needs a Communications Plan Learn the importance of having a communications plan, and the 4 core components that will make yours most effective. Read More |
Media Relations
How to do PR in a Pandemic Share your message by pivoting your PR strategy in the Covid-19 pandemic. Read More |
Media Relations
How to Host Inclusive Media Events Show your community you care about meeting their needs while building authentic relationships based on your organization's values. Read More |
Communications Strategy
Create Connections with Audience-focused Communications Learn 5 ways to create powerful connections by focusing your communications on your audience. Read More |
Writing & Editing
Level Up Your Annual Report With Storytelling Learn how to write an annual report that tells the story of your organization and connects emotionally with readers. Read More |
Media Relations
14 Key Media Relations Definitions You Need to Know Brush up on media definitions you need to know to speak to the media successfully. Read More |
Branding
The Importance of Knowing Your "Why" Learn 5 ways you can leverage your "why" in storytelling to attract more supporters and donors. Read More |
Branding
3 Examples to Inspire Your Non-Profit's Brand Messaging Learn how to create cohesive and powerful brand messaging from three Bow Valley-based organizations. Read More |