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Hot off the Presses

Pitch's perfect pitch formula: How to turn your brand story into a pitch 
Learn how to use your brand story as the basis of an irresistible media pitch that gives journalists what they need, while showcasing your impact and relevancy to your community.
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Media Relations
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Media Relations Tips for Non-profits 
Get media mileage and grow your reputation with these 4 media relations tips and tricks. 
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Writing & Editing
Your Inclusive Language Guide 
Grow your audience by making intentional and meaningful language choices. 
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Media Relations
7 Ways to Leverage Media Coverage Further
Learn how to leverage media coverage to generate greater reach and impact.
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Media Relations
5 Ways You Can Support Diversity in the Media ​
Learn 5 impactful ways you can diversify your media relations approach and support DEI in the media.
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Media Relations
A Masterclass in Advocacy 
Dig into 5 lessons learned from Canmore Pride’s steadfast approach to advocacy and community leadership in the face of bigotry.
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Media Relations
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5 Reasons You Need a PR pro 
See how a public relations specialist can help you tackle the finer points of communication. 
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Branding
Build Inclusivity into Your Brand Messaging: 4 Essential Steps
Develop bold, impactful, and inclusive brand messaging that resonates with the right people and drives results.
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Media Training
4 Tips to Prepare for On-Camera Media Interviews
Put your best face forward on video with our on-camera media interview preparation checklist. 
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Media Relations
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5 Steps to Write a Persuasive Op-ed
Dare to be bold and build your personal brand with a well-written and persuasive op-ed. 
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Communications Strategy
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Non-profit Communications: How to do More With Less
Explore 5 ways to maximize your communications budget and do more with less. 
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Branding 
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What You Need to Know About Brand Storytelling
Build brand loyalty by connecting with your customers through the power of storytelling. 
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Branding
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6 Steps to Write a Meaningful Diversity Statement
Learn 6 simple (and not-so-simple) steps to make your company's commitment to DEI more than just words
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Communications Strategy
5 Core Skills of an Effective Communications Consultant
Hiring a consultant can be cost effective and efficient. Here are 5 tips for finding the right one. ​
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Media Training
3 Tips to Prepare for Broadcast Interviews
Learn how to prepare your voice for broadcast interviews with 3 top tips from voice over artist Mary Anne Ivison. 

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Media Training
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How to Build Your Reputation by Being More Quotable
Get media coverage by setting yourself up as a go-to resource and subject matter expert. 
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Communications Strategy
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Why Your Business or Non-profit Needs a Communications Plan 
Learn the importance of having a communications plan, and the 4 core components that will make yours most effective. 
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Media Relations
How to do PR in a Pandemic
Share your message by pivoting your PR strategy in the Covid-19 pandemic. 
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Media Relations
How to Host Inclusive Media Events​
Show your community you care about meeting their needs while building authentic relationships based on your organization's values.
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Communications Strategy
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Create Connections with Audience-focused Communications 
Learn 5 ways to create powerful connections by focusing your communications on your audience. 
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Writing & Editing
Level Up Your Annual Report With Storytelling ​
​Learn how to write an annual report that tells the story of your organization and connects emotionally with readers.
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Media Relations
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​14 Key Media Relations Definitions You Need to Know 
Brush up on media definitions you need to know to speak to the media successfully.
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Branding
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The Importance of Knowing Your "Why"
Learn 5 ways you can leverage your "why" in storytelling to attract more supporters and donors. 
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Branding
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6 Secrets of Effective Brand Messaging​
Follow these 6 steps to craft strong brand messaging for your community-minded organization.
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Writing & Editing
5 Ways to Implement Ethical Storytelling
Learn how to share impactful stories without causing harm to the individuals who tell them.
​Read More 

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  • Why Perch
  • RISE Package
  • Services
    • Media Relations
    • Branding
    • Writing & Editing
  • Training & Events
    • Media Training
    • Brand Storytelling Basics
  • Blog
  • Get in Touch