4 Media Relations Tips for Small Community-Minded Organizations
As a community-minded organization, you know the value of traditional media—especially when you have a new program or service to announce. But getting started can seem complicated and pitching to journalists can be challenging and time consuming. Don’t miss out on opportunities to boost awareness of your brand on a larger scale. Here are a few useful tips to get media mileage for your organization.
4 media relations tips to grow your reputation
1. Be a resource for relevant news topics
The press is always searching for specialists or experts they can interview in relation to a hot news story. If your organization operates within a niche, present yourself as a knowledgeable resource in that space. Express your interest in becoming the go-to expert for journalists in the field and share your credentials. Being cited in their articles is an effective way to get your name out there.
2. Show, don't tell
Humans love stories. In a marketplace that's heavily saturated with content and ads, stories can help your organization stand out and be seen, heard and remembered. But not all stories can engage and capture attention. You need to find an interesting hook; something that makes your story relevant and relatable. Look for opportunities to share stories of real people and ways you are giving back to the community. Better yet, invite journalists into your world for a one-of-a-kind experience.
3. Do your research
Before you reach out to reporters and journalists, be sure you know what issues they are interested in. Most writers have a social media profile on Twitter, LinkedIn, or Facebook. This is a good place to start your research. Not only will you find out what type of topics they feature, you’ll also be able to engage in their conversations and share your opinions as a subject matter expert.
4. Package your pitch properly
Every pitch you send should be targeted and tailored to meet the needs of the journalists you are pitching. Most prefer to receive a pitch by email. Your email subject line can make or break your pitch, so make sure it’s clear and concise. In your previous research, you might have come across keywords that you think will pique their interest. Include them. And remember, journalists are always chasing deadlines, so be straight to the point when crafting the email body. Close with your contact information and an invitation to learn more about your community-minded organization.
The press is always searching for specialists or experts they can interview in relation to a hot news story. If your organization operates within a niche, present yourself as a knowledgeable resource in that space. Express your interest in becoming the go-to expert for journalists in the field and share your credentials. Being cited in their articles is an effective way to get your name out there.
2. Show, don't tell
Humans love stories. In a marketplace that's heavily saturated with content and ads, stories can help your organization stand out and be seen, heard and remembered. But not all stories can engage and capture attention. You need to find an interesting hook; something that makes your story relevant and relatable. Look for opportunities to share stories of real people and ways you are giving back to the community. Better yet, invite journalists into your world for a one-of-a-kind experience.
3. Do your research
Before you reach out to reporters and journalists, be sure you know what issues they are interested in. Most writers have a social media profile on Twitter, LinkedIn, or Facebook. This is a good place to start your research. Not only will you find out what type of topics they feature, you’ll also be able to engage in their conversations and share your opinions as a subject matter expert.
4. Package your pitch properly
Every pitch you send should be targeted and tailored to meet the needs of the journalists you are pitching. Most prefer to receive a pitch by email. Your email subject line can make or break your pitch, so make sure it’s clear and concise. In your previous research, you might have come across keywords that you think will pique their interest. Include them. And remember, journalists are always chasing deadlines, so be straight to the point when crafting the email body. Close with your contact information and an invitation to learn more about your community-minded organization.
Take the worry out of working with the media
Working with the media can be intimidating. Building a media presence takes time and patience. But you would be surprised at the opportunities to get featured if you do your homework, learn from mistakes and keep at it until you see results.
If you need help getting the word out about your organization, Perch is here. Contact us to schedule a free, 30-minute consultation and find out how you can get started.
If you need help getting the word out about your organization, Perch is here. Contact us to schedule a free, 30-minute consultation and find out how you can get started.