Case Study: artsPlace

artsPlace Canmore

artsPlace is a vibrant, welcoming space where Bow Valley residents and visitors can gather to discover, explore, and celebrate the arts and culture through a full range of classes, workshops, camps, live performances, films, exhibits, and community events. Throughout the COVID-19 pandemic, artsPlace has been a beacon of hope for artists and arts lovers; helping them find meaning and connection by offering opportunities to collaborate and create in these disrupted times. Though it looked a bit different, the organization found ways to deliver programming that allowed people to shine on, even in the darkest days.

The Situation

artsPlace engaged Perch Communications to write an annual report that captured moments of hope and happiness in a year unlike any other, and cement the organization's reputation as the cultural heArt of Canmore.

With the 2021 Annual Report complete, the organization engaged Perch to develop its 2022-2024 Strategic Plan--the first strategic plan for the organization since its inception in 2015.

Our Solution

Perch met with key members of the artsPlace team to develop a compelling narrative for the annual report, supported by feature stories that share multiple diverse perspectives from patrons who turn to artsPlace for community, connection, and collaboration.

With the report complete, we turned our attention to the strategic plan, and developed a 10-page public-facing document that reinforces the organization's core strengths while introducing three strategic priorities.

Our work included:

Developing a theme that highlights artsPlace’s inclusive, accessible, and sustainable future while honouring its past
Interviewing community members to collect first-hand accounts of artsPlace's impact
Copywriting the 2021 Annual Report and 2022-2024 Strategic Plan
Overseeing graphic design and printing