Calgary Adapted Hub

Calgary Adapted Hub powered by Jumpstart is a collective of Calgary-based organizations committed to providing quality sport and recreation opportunities for children, youth, and families living with disabilities. The Hub brings together information and resources to help families living with disabilities--and the organizations that serve them--learn and grow.

The Situation

Calgary Adapted Hub (CAH) engaged Scribe National to develop a complete brand that included the brand strategy as well as visual identity. The Hub also needed a highly functional and accessible website for users to discover programs and services offered by its partners. ​

Our Solution

Scribe National hired Perch Communications to create the brand strategy and write the web copy that would position Calgary Adapted Hub as a trusted and reliable resource for information on inclusive and adapted sport programming in the city of Calgary. 

​Our work included:
  • Creating the CAH brand strategy
  • Solidifying its personality, voice, and tone
  • Writing its brand story with a focus on impact
  • Writing the web copy