Scribe National for Calgary Adapted Hub 

Brand Strategy & Web Copywriting

Calgary Adapted Hub powered by Jumpstart is a collective of Calgary-based organizations committed to providing quality sport and recreation opportunities for children, youth, and families living with disabilities. The Hub brings together information and resources to help families living with disabilities-and the organizations that serve them-learn and grow. 

The Situation: 
Calgary Adapted Hub engaged Scribe National to develop a complete brand that included the brand personality, story and key messaging as well as visual identity. The Hub also needed a highly functional and accessible website for users to discover programs and services offered by its partners. 

How we helped: 
Scribe National hired Perch Communications to create a brand strategy that would position Calgary Adapted Hub as a trusted and reliable resource for information on inclusive and adapted sport programming in the city of Calgary. 

Our work included:
  • Written brand development 
  • Brand personality, voice & tone
  • Key messaging 
  • Vision & mission statements 
  • Editorial style guide
  • Accessibility guidelines 
  • Website copywriting 

Work samples: 
Calgary Adapted Hub website