Elpis Green is a lifestyle apparel company on a mission to inspire hope and give strength to children, youth, and families facing physical or mental health challenges. For every item sold, the company donates 5% of profits to various charities including children's hospitals.
Founders Evan and Deirdre Aubie started Elpis Green with the goal to ensure every family feels supported and socially connected on their journey to life well-lived. They engaged Perch Communications to develop a brand strategy that would complement the company's striking visual identity.
How we helped:
Perch Communications worked with Evan and Deirdre to create a strategy that would differentiate Elpis Green from its competitors and communicate the company's value clearly and consistently.
Our work included:
Praise for Perch
"Jenny was a great asset to help our clothing brand in the initial stages. She was very professional and knowledgeable about how to help us come up with our brand story, mission and vision. With her expertise, she was able to compile these quality elements that were authentic and essential for our apparel business. We appreciate her dedication and we definitely recommend her for your future business plan!" - Dee and Evan Aubie, Elpis Green