Brand Strategy & Media Relations
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March of Dimes Canada is a leading national charity committed to championing equity, empowering ability, and creating real change that will help people living with disabilities across the country unlock the richness of their lives. To coincide with Polio Awareness Month, the organization unveiled a new strategic plan that boldy reimagines what it can be and do to transform the lives of the more than six million people living with disabilities across the country.
The Situation: March of Dimes Canada engaged Scribe National to write the plan, and develop a brand strategy that would cement the organization's reputation as a leading service provider, resource and an advocate for the inclusion of people living with disabilities in all aspects of Canadian life. How we helped: Scribe National hired Perch Communications to draft both the strategic plan and brand strategy, and share it with the public through a national media campaign. Our work included:
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