March of Dimes Canada (for Scribe National)

March of Dimes Canada is a leading national charity committed to championing equity, empowering ability, and creating real change that will help people living with disabilities across the country unlock the richness of their lives.  In October 2021, the organization unveiled a new strategic plan that boldly reimagines what it can be and what it can do to transform the lives of the more than six million people living with disabilities across the country. ​ 

The Situation

March of Dimes Canada (MODC) needed new brand messaging that would cement the organization's reputation as a leading service provider, resource, and advocate for the inclusion of people living with disabilities in all aspects of Canadian life. 

With bold and impactful brand messaging in place, the organization set out to write its 2021-2024 Strategic Plan and share it with the world through a national media campaign. ​

Our Solution

MODC worked with Perch founder, Jenny Spurr, to develop brand messaging, write the strategic plan, and design and launch the media campaign. 

​Our work included:
  • Strengthening the MODC brand strategy  
  • Solidifying its personality, voice, and tone
  • Rewriting its brand story with a focus on impact
  • Copywriting the 2021-2024 Strategic Plan
  • Writing a press release and curating a press list
  • Pitching press in key markets across Canada  
  • Media training for community spokespeople

Coverage Highlights

Albertans with disabilities grapple with isolation during pandemic, Calgary Herald
How March of Dimes Canada helps with support for people with disabilities, Global News Edmonton
March of Dimes Canada launches new strategic plan, CTV Morning News Live Ottawa
March of Dimes Canada, CityNews Ottawa

Praise for Perch

"The process was excellent from start to finish. We have a piece of work that we're exceptionally proud of, and flogging everywhere from the halls of government to stakeholder meetings. The strategic plan is providing the foundation for a whole series of conversations that will elevate the organization's influence and service delivery in provinces across the country. We're tremendously appreciative for the work that was put into it."

- Victoria Pearson, Vice President, Strategy, Research and External Affairs, March of Dimes Canada