March of Dimes Canada
March of Dimes Canada is a leading national charity committed to championing equity, empowering ability, and creating real change that will help people living with disabilities across the country unlock the richness of their lives. In October 2021, the organization unveiled a new strategic plan that boldly reimagines what it can be and what it can do to transform the lives of the more than six million people living with disabilities across the country.
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The SituationMarch of Dimes Canada (MODC) engaged Scribe National to develop a brand strategy that would cement the organization's reputation as a leading service provider, resource, and advocate for the inclusion of people living with disabilities in all aspects of Canadian life.
With bold and impactful brand messaging in place, the organization set out to write its 2021-2024 Strategic Plan and share it with the world through a national media campaign. Our SolutionScribe National hired Perch Communications to develop both the brand strategy and strategic plan, and design and implement the media campaign.
Our work included:
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Praise for Perch
"The process was excellent from start to finish. We have a piece of work that we're exceptionally proud of, and flogging everywhere from the halls of government to stakeholder meetings. The strategic plan is providing the foundation for a whole series of conversations that will elevate the organization's influence and service delivery in provinces across the country. We're tremendously appreciative for the work that was put into it."
- Victoria Pearson, Vice President, Strategy, Research and External Affairs, March of Dimes Canada