National accessArts Centre (for Scribe National)

National accessArts Centre is Canada's oldest and largest disability arts organization. Today, the National accessArts Centre supports more than 300 artists living with disabilities through on-site studio supports and workshops, and an even broader community of Canadian artists with disabilities through immersive programs delivered online. ​

The Situation

The National accessArts Centre (NaAC) needed a content strategy that would build brand awareness as a leader in disability arts programming design and delivery, and an advocate for the inclusion of artists living with disabilities in mainstream contemporary art. 

With a content strategy in place, the multidisciplinary arts organization set out to share its story—starting with its incredible 47-year history. ​

Our Solution

The NaAC worked with Perch founder, Jenny Spurr, to develop the strategy and deliver ongoing written content that would establish the NaAC's expertise and enhance the organization's relationships with artists and donors locally, nationally, and internationally. 

​Our work included:
  • Creating a content strategy for the organization
  • Providing recommendations for improvement
  • Developing a custom, 3-month content calendar  
  • Copywriting Catalyst: A Brief History of the NaAC
  • Ghostwriting two blog posts per month