Ottawa Chamberfest

Ottawa Chamberfest is one of the largest chamber music festivals in the world, annually attracting over 100,000 attendees over two weeks in venues throughout the National Capital Region. The festival is known for breaking conventions, and bringing music and culture from around the world to some of the city’s best spots. 

The Situation

Amidst ongoing COVID-19 restrictions and conversations about social accountability, the Ottawa Chamberfest team was poised to present a summer festival that is relevant, responsive, and respectful of this moment; one that answered the call for broader, more inclusive definitions of chamber music. They needed a communications plan and media relations campaign that would generate excitement for the 2022 summer festival, diversify ticket buyers, and drive ticket sales. ​

Our Solution

Perch Communications developed a communications plan to support the onsale of Chamberfest 2022, strengthen Ottawa Chamberfest's brand story, and build momentum towards the summer festival through an innovative communications campaign. We also leveraged our well-established network of journalists across the country to pursue editorial placements to promote the festival. 

​Our work included:
  • Creating a 6-month communications plan
  • ​Pitching two campaign ideas
  • Developing a detailed timeline of tactics to implement  
  • Writing a press release and curating a press list
  • Pitching press in key markets across Canada  
  • Media training for artists and administrators

Coverage Earned

Ottawa Chamberfest in the Ottawa Citizen
Ottawa Chamberfest on CTV Morning Live Ottawa
​Ottawa Chamberfest on Newstalk 580 CFRA
Ottawa Chamberfest on Apt613