Your strategy and planning resource centre.
If compelling messaging is the heart of your campaign, a communications plan is the pulse. Here you'll find everything you need to develop and deliver your message to the right people, in the right way, at the right time, ​including ​including inspiring articles, recorded webinars, and tools and templates.​

Featured Resources

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Master the Use of Values-Based Messaging
​Learn the difference between deficit and values-based messaging, and how it can help you attract loyal, long-term supporters. 
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The R.I.S.E. Storytelling Framework 
Learn more about Perch Communications’ proven R.I.S.E. framework for strategic storytelling.
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5 Core Skills of an Effective Communications Consultant
Hiring a consultant can be cost effective and efficient. Here are 5 tips for finding the right one. ​
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Communications Planning
​for Non-profits

Get effective and realistic strategies to start planning your next campaign in this on-demand webinar. 

Messaging Must-haves for Fundraisers

Well-crafted messaging is the cornerstone of a successful fundraising campaign. It provides your supporters clarity, direction, and purpose. Before you launch your next campaign, take a look at these messaging must-haves for fundraisers.

1.
Know the cause you support or issue you're working to address. 
Clearly articulate your organization's purpose, objectives, and the change you seek to bring about.

2.
Know your audience and what matters to them.
Tailor your messaging to meet the specific needs and interests of your target audience.  Learn how to conduct an audience analysis.

3.
Know the impact of your work.
Identify the real-life stories that demonstrate your impact, and state, in no uncertain terms, how donor contributions will make a difference. 

4.
Know what you want people to do.
Include calls to action that move supporters in the right direction to advance your mission and vision. ​
The Power of Knowing Your Purpose
Learn 5 ways you can leverage your purpose in your messaging to attract more supporters and donors. 
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Your Inclusive Language Guide 
Grow your audience by making intentional and meaningful language choices with our inclusive language guide. 
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3 Examples to Inspire Your Non-profit
Learn how to create cohesive and powerful messaging from three Bow Valley-based organizations.
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More tools to tell your story like never before.

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