Your communications strategy resource centre.

If compelling messaging is the heart of your campaign, a strategic communications plan is the pulse. Here you'll find everything you need to develop and deliver your message to the right people, in the right way, at the right time, ​including ​including inspiring articles, recorded webinars, and tools and templates.​

Featured Resources

Storytelling Beyond Stewardship
Effective storytelling in fundraising goes beyond stewardship—it strengthens donor relationships at every stage. Find out how.
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The R.I.S.E. Storytelling Framework 
Learn more about Perch Communications’ proven R.I.S.E. framework for strategic storytelling.
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5 Core Skills of an Effective Communications Consultant
Hiring a consultant can be cost effective and efficient. Here are 5 tips for finding the right one. ​
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Find Your Story

What You Need to Know About Non-profit Narratives
4 Essential Stories Your Non-profit Should Be Telling
Stories and Statistics: How to Use Data-Driven Storytelling
Level Up Your Annual Report With Storytelling​
Ethical Storytelling: A How to Guide​ 
Cultivating a Storytelling Culture in Your Organization​​

Plan Your Campaign

​Why Your Non-profit Needs a Communications Plan 
​Finding Your Target Audience with Audience Analysis
Conducting a Comparator Audit ​
​Communications Planning: How to do More With Less

Communications Planning
​for Non-profits

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Get effective and realistic strategies to start planning your next campaign in this on-demand webinar. 

Watch on Demand

Messaging Must-haves for Fundraisers

Well-crafted messaging is the cornerstone of a successful fundraising campaign. It provides your supporters clarity, direction, and purpose. Before you launch your next campaign, take a look at these messaging must-haves for fundraisers.

1.

Know the cause you support or issue you're working to address. 
Clearly articulate your organization's purpose, objectives, and the change you seek to bring about. Understand the power of knowing your purpose. 

2.

Know your audience and what matters to them.
Tailor your messaging to meet the specific needs and interests of your target audience.  Learn how to conduct an audience analysis.

3.

Know the impact of your work.
Identify the real-life stories that demonstrate your impact, and state, in no uncertain terms, how donor contributions will make a difference. 

4.

Know what you want people to do.
Include calls to action that move supporters in the right direction to advance your mission and vision. ​

Master the Use of Values-Based Messaging
​Learn the difference between deficit and values-based messaging, and how it can help you attract loyal, long-term supporters. 
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The Nonprofit Messaging Matrix: 5 Brand-Building Statements for Your Case for Support 
Learn the five essential brand-building statements that every nonprofit needs.​
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3 Examples to Inspire Your Non-profit
Learn how to create cohesive and powerful messaging from three Bow Valley-based organizations.
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More tools to tell your story like never before.

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