Your messaging development resource centre.
If compelling messaging is the heart of your campaign, a communications plan is the pulse. Here you'll find everything you need to develop and deliver your message to the right people, in the right way, at the right time, ​including ​including inspiring articles, recorded webinars, and tools and templates.​

Featured Resources

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What You Need to Know About Non-profit Narratives
A non-profit brand narrative can differentiate your organization and attract supporters. Learn how to build a strong non-profit narrative. 
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The R.I.S.E. Storytelling Framework for Messaging Development
Learn more about Perch Communications’ proven R.I.S.E. messaging development framework for non-profits.
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5 Core Skills of an Effective Communications Consultant
Hiring a consultant can be cost effective and efficient. Here are 5 tips for finding the right one. ​
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Communications Planning
​for Non-profits

Get effective and realistic strategies to start planning your next campaign in this on-demand webinar. 

Messaging Must-haves for Non-profits

Well-crafted messaging is the cornerstone of a successful fundraising campaign. It provides your supporters clarity, direction, and purpose. Before you launch your next campaign, take a look at these messaging must-haves for fundraisers.

1.
Know the cause you support or issue you're working to address. 
Clearly articulate your organization's purpose, objectives, and the change you seek to bring about.

2.
Know your audience and what matters to them.
Tailor your messaging to meet the specific needs and interests of your target audience.

3.
Know the impact of your work.
Identify the real-life stories that demonstrate your impact, and state, in no uncertain terms, how donor contributions will make a difference. 

4.
Know what you want people to do.
Include calls to action that move supporters in the right direction to advance your mission and vision. ​
Ethical Storytelling: A How to Guide
Learn how to share impactful stories without causing harm to the individuals who tell them.
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Your Inclusive Language Guide 
Grow your audience by making intentional and meaningful language choices with our inclusive language guide. 
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Tools to tell your story like never before.

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