Perch’s Perfect Pitch Formula:
How to Turn Your Brand Story Into a Pitch
By Rachel Henry
Your brand story can be a powerful tool to help your community-minded organization connect with your audience on a deeper level. And, when established correctly, you can also leverage your brand story into a media pitch that journalists crave. Like baking a cake, we have a recipe you can follow to create an irresistible final product.
The base of your cake is the narrative approach—you have to have a good foundation to communicate your values, history, and mission in a way that hits them right in the feels. By telling an edge-of-your-seat story, you can get the media coverage you need to bring attention to your work, and turn publicity into donors, patrons, and partners.
In this article, we’ll uncover how to write a pitch from your brand story with 3 key ingredients:
The base of your cake is the narrative approach—you have to have a good foundation to communicate your values, history, and mission in a way that hits them right in the feels. By telling an edge-of-your-seat story, you can get the media coverage you need to bring attention to your work, and turn publicity into donors, patrons, and partners.
In this article, we’ll uncover how to write a pitch from your brand story with 3 key ingredients:
- A well-packaged pitch that gives journalists what they need, when they need it
- An understanding of current affairs and how your brand story relates to trending topics
- Strong links between your work and real-word issues that need solving
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1. Editorial insights
When it comes to pitching to the media, it’s essential to clearly provide the what, how and why of your story. This means making it easy for them to identify the angle and relevance of your pitch. Hard, stand-out data points backed by evidence-based, high-quality research can help you stand out from the crowd and demonstrate the importance of your story. And don’t forget about the details! You need to show how your story is relevant to the readership and provide specific examples to really spice it up and bring it to life. With an explicit, substantive, and detailed pitch, you’ll be sure to capture the attention of journalists and get your story told. |
2. Cultural insights
Show them you’re not just a flavour of the week by keeping up with the latest news and trends in your industry. This is essential to staying ahead of the curve and connecting with your audience. By researching emerging trends and talking points, you can position yourself as a thought leader and provide valuable insights to your community—establishing your organization as a go-to resource when pitching to the media.
It’s important to consider the 24/7 news cycle and the dynamic preferences of reporters and news editors. This means being flexible and adaptable in your approach, and always staying on top of trending topics. To take advantage of coverage opportunities, you need to create story ideas that go beyond traditional press releases. Give them something to sink their teeth into by illustrating your story with facts paired with unique viewpoints that make a real impact.
3. Brand insights
It’s vital to consider how your programs, services and purposes align with current topics when crafting your pitch. Rather than just talking about what you provide, focus on the problem you solve and demonstrate how you’re making a difference —the real icing on the cake.
Providing real-life examples and humanizing your pitch can help it attract the media. It’s also important to examine different perspectives and how you can contribute to the conversation in an authentic and current way. Make sure your brand strategy and message is consistent across all platforms, and don’t try to shoehorn your work into complex current affairs—people notice when you’re being disingenuous.
Show them you’re not just a flavour of the week by keeping up with the latest news and trends in your industry. This is essential to staying ahead of the curve and connecting with your audience. By researching emerging trends and talking points, you can position yourself as a thought leader and provide valuable insights to your community—establishing your organization as a go-to resource when pitching to the media.
It’s important to consider the 24/7 news cycle and the dynamic preferences of reporters and news editors. This means being flexible and adaptable in your approach, and always staying on top of trending topics. To take advantage of coverage opportunities, you need to create story ideas that go beyond traditional press releases. Give them something to sink their teeth into by illustrating your story with facts paired with unique viewpoints that make a real impact.
3. Brand insights
It’s vital to consider how your programs, services and purposes align with current topics when crafting your pitch. Rather than just talking about what you provide, focus on the problem you solve and demonstrate how you’re making a difference —the real icing on the cake.
Providing real-life examples and humanizing your pitch can help it attract the media. It’s also important to examine different perspectives and how you can contribute to the conversation in an authentic and current way. Make sure your brand strategy and message is consistent across all platforms, and don’t try to shoehorn your work into complex current affairs—people notice when you’re being disingenuous.
Turn your pitch into publicity
Your media pitch should be like eating a piece of rich chocolate cake – it should leave journalists wanting more. Turning your brand story into an irresistible pitch requires a narrative approach that builds an emotional connection with your audience. By focusing on the angle and cultural relevance of your pitch, you can master how to write a pitch and establish your community-minded organization as authentic and credible.
At Perch Communications, we know all the secret ingredients of how to write a pitch that leads to publicity. Subscribe to the Perch newsletter for more public relations and branding treats—it’s the cherry on top!
At Perch Communications, we know all the secret ingredients of how to write a pitch that leads to publicity. Subscribe to the Perch newsletter for more public relations and branding treats—it’s the cherry on top!