You're tired of being overshadowed.You’re losing the spotlight and donations to big-name organizations with big budgets. When people open their wallets, they think of the same familiar charities, and your organization isn’t one of them. In fact, Canadians donate over $1.5 billion to the 10 same non-profits—almost 10% of all the money Canadians give—each year. Their secret? Emotional and captivating storytelling. It’s time for your brand messaging to demonstrate your impact and communicate your value in a compelling way.
You're not seeing results.We get it, your team wears a lot of hats. Maybe you’ve got an in-house communications team member, but you’re not seeing a return on their hard work. Instead of adding more to their already full plate, lighten the load with support from an expert in media relations. Stop wasting your team’s precious time and collaborate with someone who can help you produce incredible results consistently.
You don't know how to reach the right people.You’ve sent press releases before but didn’t get any coverage. You know there’s more you could be doing, but don’t know where to start. Media etiquette is news to you, and the lingo is confusing. You’re not reaching the people who need to hear your story most. That’s why we have a meticulous research process that identifies the right people to receive your irresistible, customized pitch. No spray and pray approach here.
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Amplify your impact.
Step into the media spotlight with inner clarity and outer confidence. Perch Communications will provide you with the right messaging and media relations strategy to communicate your value, command attention, and raise money and awareness beyond your local community. Our impeccably researched, designed, and disseminated media pitch kit will fill in all the blanks for you, so you can focus on what matters most: your mission. It's time to take your organization—and your impact—to the next level.
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Attract supporters.Draw in passionate and dedicated supporters who are eager to advance your cause while helping your community-minded organization evolve. Build a strong bond that engages volunteers, recruits members, and generates loyalty. When followers are inspired, they’re motivated to get involved—and give.
Advocate more effectively.Show the world why your cause is worth caring about. When you compel your audience to care, you help them make informed decisions about which causes to support. From petitioning grassroots campaigns to lobbying administrations, extend your reach to champion vital change through key levels of organizations and government that seemed previously unreachable.
Leverage your thought leadership.Reaching the right audience begins with establishing credibility and trust. Illustrate your expertise and authority so you can share your practical knowledge, hard-earned experience, and stories of success that drive people to support your cause. Speak up—your audience is waiting to hear from you.
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Research shows media coverage leads to greater reach and greater giving.
39% of donors agree positive media coverage is most likely to persuade them to donate to charity, compared to social media (18%), advertising (17%) or online campaigns (11%).
The reason? Trust.
Non-profits require more trust from the public than any other sector. And positive media coverage is like a personal recommendation from a trusted friend.
Cause a stir, without the stress.
Preparing for a media campaign can be daunting, but you don’t have to do it alone. Perch Communications provides a proven methodology and a customized strategy to help you get the publicity you need to get noticed. Together, our team of master storytellers will strengthen your messaging and share your story in a way that mobilizes supporters and generates more from your fundraising efforts.
The Reason, Impact, Strategy and Emotion (RISE) storytelling package is designed to help you do more than send a one-off press release. By working with Perch Communications, you’ll develop the messaging framework and media relations capacity to share your story clearly and consistently, so you can make the most of every media opportunity.
The Reason, Impact, Strategy and Emotion (RISE) storytelling package is designed to help you do more than send a one-off press release. By working with Perch Communications, you’ll develop the messaging framework and media relations capacity to share your story clearly and consistently, so you can make the most of every media opportunity.
The RISE Process:
Uplevel your messaging and your media strategy with Reason, Impact, Strategy, and Emotion (RISE).
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Step 1: Define (or refine) your mission and vision.
Determine your reason for being and demonstrate your unique expertise. Step 2: Develop powerful and persuasive messaging.
Clearly articulate your impact in a language your audience understands. Step 3: Analyze the market to uncover opportunities.
Claim your preeminent position by understanding how your competitors stack up. |
Step 4: Pinpoint your impact story.
Identify the real-life story that brings your work to life for reporters and journalists. Step 5: Package your pitch.
Craft an irresistible pitch and press release that draws on the emotions of your audience. Step 6: Keep ‘em coming back for more.
Establish yourself as a go-to news source by building rapport with journalists and reporters. |
Collaborate with the Perch collective.
Our team of master storytellers includes former journalists, podcast hosts, and content creators who are passionate about how the details fit within the big picture—and how they benefit you. They’re guided by Perch founder, Jenny Spurr, a communications strategist and public relations professional with over a decade of experience leading campaigns for top organizations like March of Dimes Canada, Canmore Museum, Ottawa Chamberfest, Banff Centre for Arts and Creativity, and Canmore Pride.
Our work has been featured in:
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Radical revolution at your fingertips.
Planning and executing a media campaign that inspires belief, motivates action, and incites change doesn’t have to be intimidating. Our done-for-you RISE storytelling package is designed to help you clarify your messaging, and craft a compelling and newsworthy story that will make waves in crucial markets. Paired with a meticulously-researched media list, you can rest assured your story is reaching the right people for the most impact.
You carry on saving the world. Leave the rest to us.
You carry on saving the world. Leave the rest to us.
What's included:
- A one-on-one story clarity session to understand your work and the unique impact it has on the world.
- A competitor audit and stakeholder interviews to help craft your competitive positioning.
- A written brand guide with brand messaging (brand personality, voice and tone, and story) and an elevator pitch.
- A done-for-you media campaign that includes:
- An attention-grabbing press release
- A timely and relevant story pitch
- 5-7 powerful and persuasive key messages
- Personalized outreach to a curated list of editors, journalists, producers, podcasters, and bloggers
- Interview coaching and coordination
- A final report with a campaign summary and recommendations for continued success.
INVESTMENT: $5,997 CAD + GST
BONUS OFFER: Book the RISE storytelling package and receive a custom 2-hour media training session for up to 5 spokespeople in your organization at no cost (valued at $500).
Praise for Perch
"Jenny Spurr is one of Canada's leading communicators, helping cultural and community organizations thrive through strong brand storytelling. When your story is clear, it builds support for audience engagement and fundraising. It also engages your organization with a broader community in the media, private and public sectors, and civil society."
- Rosemary Thompson, Former Deputy Bureau Chief, CTV National News; Executive Director of Communications, National Arts Centre; and, Vice President Marketing and Development, Banff Centre
Perfect your pitch with Perch.
The RISE storytelling package is perfect for community-minded organizations who are ready to add media relations to their communications strategy. If you’re prepared to own your impact and turn publicity into donors, patrons, and partners, this is for you.
✓ You’re clear on the community you serve and the programs you offer.
✓ You know the impact of your work, but need help articulating it in a powerful way.
✓ You're ready to reach a new kind of supporter, but not sure how.
✓ You understand the value of publicity, but need help launching a campaign.
✓ You have a plan to integrate media coverage into your communications strategy.
✓ You're ready to work with a partner who's committed to collaboration.
✓ You’re prepared to invest in media relations to maximize your message and your mission.
✓ You’re clear on the community you serve and the programs you offer.
✓ You know the impact of your work, but need help articulating it in a powerful way.
✓ You're ready to reach a new kind of supporter, but not sure how.
✓ You understand the value of publicity, but need help launching a campaign.
✓ You have a plan to integrate media coverage into your communications strategy.
✓ You're ready to work with a partner who's committed to collaboration.
✓ You’re prepared to invest in media relations to maximize your message and your mission.
Real Talk
Let’s be honest: it takes a long time to build trust and reputation. And while we can’t guarantee placement, we can guarantee you’ll have a rock-solid foundation in place to take your organization—and your cause—to new heights. Not to mention, new relationships with editors, journalists, producers, podcasters, and bloggers who are interested in your work.
What are you waiting for?
What are you waiting for?