You're tired of being overshadowed.
You’re losing the spotlight and donations to big-name organizations with big budgets. When people open their wallets, they think of the same familiar charities, and your organization isn’t one of them. In fact, Canadians donate over $1.5 billion to the 10 same non-profits—almost 10% of all the money Canadians give—each year. Their secret? Emotional and captivating storytelling. It’s time for your brand messaging to demonstrate your impact and communicate your value in a compelling way.
You're not seeing results.
We get it, your team wears a lot of hats. Maybe you’ve got an in-house communications team member, but you’re not seeing a return on their hard work. Instead of adding more to their already full plate, lighten the load with support from an expert in media relations. Stop wasting your team’s precious time and collaborate with someone who can help you produce incredible results consistently.
You don't know how to reach the right people.
You’ve sent press releases before but didn’t get any coverage. You know there’s more you could be doing, but don’t know where to start. Media etiquette is news to you, and the lingo is confusing. You’re not reaching the people who need to hear your story most. That’s why we have a meticulous research process that identifies the right people to receive your irresistible, customized pitch. No spray and pray approach here.
Draw in passionate and dedicated supporters who are eager to advance your cause while helping your community-minded organization evolve. Build a strong bond that engages volunteers, recruits members, and generates loyalty. When followers are inspired, they’re motivated to get involved—and give.
Advocate more effectively.
Show the world why your cause is worth caring about. When you compel your audience to care, you help them make informed decisions about which causes to support. From petitioning grassroots campaigns to lobbying administrations, extend your reach to champion vital change through key levels of organizations and government that seemed previously unreachable.
Leverage your thought leadership.
Reaching the right audience begins with establishing credibility and trust. Illustrate your expertise and authority so you can share your practical knowledge, hard-earned experience, and stories of success that drive people to support your cause. Speak up—your audience is waiting to hear from you.
Step 1: Define (or refine) your mission and vision.
Determine your reason for being and demonstrate your unique expertise.
Step 2: Develop powerful and persuasive messaging.
Clearly articulate your impact in a language your audience understands.
Step 3: Analyze the market to uncover opportunities.
Claim your preeminent position by understanding how your competitors stack up.
Step 4: Pinpoint your impact story.
Identify the real-life story that brings your work to life for reporters and journalists.
Step 5: Package your pitch.
Craft an irresistible pitch and press release that draws on the emotions of your audience.
Step 6: Keep ‘em coming back for more.
Establish yourself as a go-to news source by building rapport with journalists and reporters.