3 Examples to Inspire Your Non-Profit
By Rachel Henry
Strong messaging is essential to building a lasting relationship with your audience—it fosters credibility, loyalty, and trust so they know your organization is one they can count on.
In this article, we’ll shine a spotlight on three Bow Valley-based organizations that have nailed their storytelling strategy, and share ways you can leverage these ideas to improve your own non-profit’s messaging.
In this article, we’ll shine a spotlight on three Bow Valley-based organizations that have nailed their storytelling strategy, and share ways you can leverage these ideas to improve your own non-profit’s messaging.
3 great examples of messaging for non-profits
1. Spirit North
Spirit North, a national charitable organization, harnesses the potency of land-based outdoor activities to empower Indigenous youth through health and well-being. This non-profit’s messaging clearly states what they do, and their mission and vision statements are prominently displayed, verbatim, on their colourfully branded website.
We love Spirit North because they’re an impact-focused organization with big ambitions—no playing small here.
They engage and support youth who are ultimately responsible for creating positive change in their communities as trusted and involved leaders, and they present the number of community members that have taken part in their coaching and leadership training programs. Not only does Spirit North not shy away from powerful statements, they demonstrate their history of success through bold messaging and vivid storytelling that resonates with readers.
2. Bow Valley Immigration Partnership
Bow Valley Immigration Partnership works to create a more inclusive community for immigrants and newcomers to the Bow Valley. Their website describes what they do in no uncertain terms, and they detail the broad spectrum of organizations and individuals they work with—businesses, municipalities, schools, community groups, and more—to change systems that may create obstacles or barriers for immigrants to thrive.
Bow Valley Immigration Partnership’s mission reads like a manifesto, and emphasizes their unique collective impact approach—we can inspire action and change when we work together. Their resources reinforce their messaging and provide invaluable information for those seeking support within the community.
3. Canmore Folk Music Festival
Canmore Folk Music Festival is the longest running folk music festival in Alberta—and for good reason. Every year, they feature 30 artists over the course of three days, and support even more musicians through their Canmore Folk Artist Development Fund’s workshops and programs.
With a seamless written and visual identity, Canmore Folk Music Festival’s branding and messaging works together in tandem to position their organization. They boldly state their mission and vision, and demonstrate their success by sharing their expansive reach and the substantial impacts of the Artist Development Fund.
Spirit North, a national charitable organization, harnesses the potency of land-based outdoor activities to empower Indigenous youth through health and well-being. This non-profit’s messaging clearly states what they do, and their mission and vision statements are prominently displayed, verbatim, on their colourfully branded website.
We love Spirit North because they’re an impact-focused organization with big ambitions—no playing small here.
They engage and support youth who are ultimately responsible for creating positive change in their communities as trusted and involved leaders, and they present the number of community members that have taken part in their coaching and leadership training programs. Not only does Spirit North not shy away from powerful statements, they demonstrate their history of success through bold messaging and vivid storytelling that resonates with readers.
2. Bow Valley Immigration Partnership
Bow Valley Immigration Partnership works to create a more inclusive community for immigrants and newcomers to the Bow Valley. Their website describes what they do in no uncertain terms, and they detail the broad spectrum of organizations and individuals they work with—businesses, municipalities, schools, community groups, and more—to change systems that may create obstacles or barriers for immigrants to thrive.
Bow Valley Immigration Partnership’s mission reads like a manifesto, and emphasizes their unique collective impact approach—we can inspire action and change when we work together. Their resources reinforce their messaging and provide invaluable information for those seeking support within the community.
3. Canmore Folk Music Festival
Canmore Folk Music Festival is the longest running folk music festival in Alberta—and for good reason. Every year, they feature 30 artists over the course of three days, and support even more musicians through their Canmore Folk Artist Development Fund’s workshops and programs.
With a seamless written and visual identity, Canmore Folk Music Festival’s branding and messaging works together in tandem to position their organization. They boldly state their mission and vision, and demonstrate their success by sharing their expansive reach and the substantial impacts of the Artist Development Fund.
Be the next great storyteller
Your messaging isn’t just words thrown together on a page. Your non-profit’s messaging is how you share your goals and impacts with the world, and convince your audience to help you to achieve your mission. If you need help crafting clear and compelling messaging, contact Perch for a free 30-minute consultation.
