Standout messaging and
​a strategic media campaign, done for you.

Get the messaging framework and media coverage
you need to sway public perception and win over decision makers.

What you'll get:

  • Story clarity session
  • Done-for-you media kit and messaging guide
  • ​Comprehensive media campaign ​
  • Media training and on-site support
  • Check in and coaching calls, as required ​​

Get your story straight.

Preparing for a media campaign can be daunting, but you don’t have to do it alone. Perch Communications will provide you with the right messaging and media relations strategy to raise awareness, rally communities, and create social change. Step into the media spotlight with clarity and confidence, and watch your impact soar.

Attract supporters.

Draw in passionate and dedicated supporters who are eager to advance your cause while helping your nonprofit or charitable organization evolve. Build a strong bond that engages volunteers, recruits members, and generates loyalty. When followers are inspired, they’re motivated to get involved.

Advocate more effectively.

Show the world why your cause is worth caring about. When you compel your audience to care, you help them make informed decisions about which causes to support. From petitioning grassroots campaigns to lobbying administrations, extend your reach to champion change through key levels of organizations and government that seemed previously unreachable. 

Leverage your thought leadership.

Reaching the right audience begins with establishing credibility and trust. Illustrate your expertise and authority so you can share your practical knowledge, hard-earned experience, and stories of success that drive people to support your cause. Speak up—your audience is waiting to hear from you. ​

Coverage that compels change.

Perch Communications has developed a proven methodology to help you get the publicity you need to empower communities and influence policymakers. Together, our team of master storytellers will strengthen your messaging and share your story in a way that builds capacity in the communities you serve, mobilizes supporters, and generates more from your advocacy efforts. 
Step 1: Clearly identify the cause you support or the issue you're working to address.
Step 2: Uncover what's making headlines in your industry and your community to determine your unique angle.​
Step 3: Curate a list of journalists and reporters who are interested in your work.​
Step 4: Identify the real-life story that demonstrates your impact to journalists and reporters. 
Step 5: Craft an irresistible pitch and press release that meets the needs of the media.
Step 6: Build rapport and your reputation as a go-to source  with media training.

Collaborate with the Perch collective.

Our team of master storytellers includes former journalists, podcast hosts, and content creators. They’re guided by Perch founder, Jenny Spurr, a communications strategist and public relations professional with over a decade of experience leading national and international campaigns for organizations like March of Dimes Canada, Canmore Museum, Ottawa Chamberfest, Banff Centre for Arts and Creativity, and Canmore Pride. ​ 

Our work has been featured in:

Leveraging media to drive change for Canada's disability community

We helped March of Dimes Canada earn national media coverage for their trailblazing report, A Benefit without Barriers, capturing the attention of decision-makers on Parliament Hill and pushing their cause forward.​

Cause a stir, without the stress.

The Complete Media Campaign Package is designed to clarify your messaging, and craft a compelling and newsworthy story that will make waves in crucial markets. Paired with a meticulously-researched media list, you can rest assured your message is reaching the right people for the most return. 

What's included:

  • A one-on-one story clarity session to understand your work and the unique impact it has on the world.
  • ​A media scan and interviews with key team members to help craft your message.
  • A done-for-you media kit that includes:
    • A timely and relevant pitch
    • An attention-grabbing press release 
    • Powerful and persuasive key messages
    • A backgrounder with fast facts and frequently asked questions
  • A 2-hour media training session for your spokespeople with practice scenarios and real-time feedback.  
  • A comprehensive media campaign that includes:​​​
    • ​Outreach to a hand-picked network of editors, journalists, producers, podcasters, and bloggers 
    • Interview coordination and coaching (on site, if applicable)
  • A final report with a campaign summary and recommendations for continued success.​
​BONUS: Receive a 750-word op-ed to advance your thought leadership when you book the Complete Media Campaign Package.

Praise for Perch

"With support from Perch Communications, we were able to establish that we are capable of getting coverage for documents like A Benefit without Barriers, and demonstrated that we can effectively get the attention of the media and legislators as an organization." 

- Amanda MacKenzie, National Director, Public Affairs at March of Dimes Canada

Perfect your pitch with Perch.

The Complete Media Campaign Package is perfect for non-profit or charitable organizations that are ready to launch a public awareness campaign. If you’re prepared to turn publicity into donors, volunteers, allies, and advocates, this is for you. 

✓ You’re ready to reach more people, but aren't sure how to engage your target audience effectively. 
✓ You understand the value of publicity, but need help launching a campaign.
✓ You have a plan to integrate media coverage into your communications, advocacy or fundraising strategies.
✓ You take a community-first, strength-based approach in your marketing and communications work.
✓ You’re prepared to invest in support to maximize your message and your mission.

Your work is too important to wait.