Attract supporters.Draw in passionate and dedicated supporters who are eager to advance your cause while helping your nonprofit or charitable organization evolve. Build a strong bond that engages volunteers, recruits members, and generates loyalty. When followers are inspired, they’re motivated to get involved.
Advocate more effectively.Show the world why your cause is worth caring about. When you compel your audience to care, you help them make informed decisions about which causes to support. From petitioning grassroots campaigns to lobbying administrations, extend your reach to champion change through key levels of organizations and government that seemed previously unreachable.
Leverage your thought leadership.Reaching the right audience begins with establishing credibility and trust. Illustrate your expertise and authority so you can share your practical knowledge, hard-earned experience, and stories of success that drive people to support your cause. Speak up—your audience is waiting to hear from you.
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Step 1: Clearly identify the cause you support or the issue you're working to address.
Step 2: Uncover what's making headlines in your industry and your community to determine your unique angle.
Step 3: Curate a list of journalists and reporters who are interested in your work.
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Step 4: Identify the real-life story that demonstrates your impact to journalists and reporters.
Step 5: Craft an irresistible pitch and press release that meets the needs of the media.
Step 6: Build rapport and your reputation as a go-to source with media training.
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Client Story: March of Dimes CanadaWe helped March of Dimes Canada earn national media coverage for their trailblazing report, A Benefit without Barriers, capturing the attention of decision-makers on Parliament Hill and pushing their cause forward.
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Storytelling strategy, messaging, and media relations for changemakers.
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