Your media relations
resource centre.
In today's fast-paced media landscape, storytelling is the key to capturing hearts, minds—and headlines. Here you'll find everything you need to master the story-based strategies that drive your message to the right people for the most impact, including thought-provoking articles, step-by-step guides, and customizable templates. 

Featured Resources

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Media Relations for Non-profits: What Journalists Want You to Know
​Journalists share expert tips on how to improve media relations for non-profits with pitching and communications strategies. 
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Perch's Perfect Pitch Formula
Learn how to find the right story and craft an irresistible media pitch with Perch's perfect pitch formula.​
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​5 Reasons You Need a PR pro 
See how a public relations specialist can help you tackle the finer points of communication. 
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Straight From the Source:
​What Journalists Want You to Know

Seasoned journalists share what it takes to make a pitch shine in this virtual panel discussion. 

Media Relations Rules for Advocates

Media coverage is a critical component of any public awareness campaign. If done right, it can help you raise your profile, shape public opinion, and influence policymakers. Before you launch your next campaign, take a look at these must-do media relations rules for advocates.​

1.
Frame issues your way.
Don't accept the framing of your opposition. Instead, use values-based messaging that best supports your advocacy goals.

2.
Talk to the heart first.
Make an emotional connection before using research and statistics to support your claims. It makes your case more compelling.

3.
Share the stage.
Use your campaign to give voice to those with lived experience. Find out how Perch is diversifying media relations.

4.
Correct missinformation.
Promote informed decision making by being open, honest, and truthful in your messaging. Fight for accuracy.
A Masterclass in Advocacy 
Dig into 5 lessons learned from Canmore Pride’s steadfast approach to advocacy and community leadership in the face of bigotry.
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5 Steps to Write a Persuasive Op-ed
Dare to be bold and build your personal reputation with a well-written and persuasive op-ed. 
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Ethical Storytelling: A How to Guide
Learn how to share impactful stories without causing harm to the individuals who tell them.
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Downloads for the DIY-er

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Press Release Template
Effortlessly craft impactful and professional press releases with our tried-and-tested press release template, designed to grab media attention. 
​Download Now 
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Media Interview Pocket Guide
From crafting powerful key messages to handling tough questions, we've got you covered with our 5-step approach to preparing for media interviews.​​Download Now

More tools to tell your story like never before.

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