Training & Events

Media Training That Matters
The words you use have power, so wield them carefully and confidently. Learn how to prepare for media interviews and deliver your message in a powerful way. 

Topics can include: 
Media training can be customized to meet your needs. Choose from a half- or full-day workshop or bite-sized Lunch ‘n Learn session. 
Media Relations Foundations 
Next date: TBA ​
​Get the basic knowledge, skills and tools you need to share your story with the media in this introductory media relations training session.

You'll learn how to:
  • Choose the right mix of paid, earned, and owned media for your organization
  • Build strong, mutually-beneficial relationships with editors, journalists, producers, podcasters, and bloggers
  • Package your pitch to meet the needs of today’s media professionals
  • Pivot your media relations strategy during a dominated news cycle

This free 60-minute online workshop is perfect for non-profits, charitable organizations, and community groups who are interested in adding media relations to their communications strategy. 
Communications Planning Webinar
​A communications calendar can do more than keep your communications activities organized and on track. Done well, a communications calendar can help you plan your activities better, engage your community more effectively, and share your stories with more impact.

You'll learn how to: 
  • Segment your audience and strategically target your communication based on their needs 
  • Create your key messages and articulate them clearly and consistently 
  • Optimize your workflow with a bird’s eye view of every communications piece your team is planning
  • Pitch your non-profit in 20 seconds or less

Get effective and realistic strategies to start planning your communications activities in this free, on-demand webinar.