Free Guides & Templates

Press Release Template
A strong press release can help your company capture the attention of editors and journalists. ​ Learn how to write and structure a press release, and give your next announcement the professional boost it needs. 

​Get the free 2-page press release guide and template. 

Workshops 

Media Coaching
Learn how to prepare for media interviews and deliver your message in a powerful way. 

Topics include: 
  • How to prepare for a successful interview 
  • Techniques to stay on message 
  • The new rules of media relations 
  • How to use inclusive language 
  • Style suggestions to look your best on camera
  • Media etiquette 
  • Measuring media success

Media coaching can be customized to meet your needs. Choose from a half- or full-day workshop or bite-sized Lunch ‘n Learn session. 
Media Relations Foundations 
Next date: TBD ​
​Get the basic knowledge, skills and tools you need to share your story with the media in this introductory media relations training session.

You'll learn how to:
  • Choose the right mix of paid, earned and owned media for your company 
  • Build strong, mutually-beneficial relationships with journalists virtually 
  • Package your pitch to meet the needs of today’s journalists
  • Pivot your media relations strategy during a dominated news cycle

This free 60-minute online workshop is perfect for small businesses, non-profits, charitable organizations and community groups who are interested in adding media relations to their communications strategy. 
Communications Planning Webinar
Done well, a communications calendar can help you plan your activities better, engage your community more effectively, and share your stories with more impact.

You'll learn how to: 
  • Segment your audience and strategically target your communication based on their needs (and where they are in the donor cycle)
  • Create your key messages and articulate them clearly and consistently 
  • Optimize your workflow with a bird’s eye view of every communications piece your team is planning
  • Pitch your non-profit in 20 seconds or less

Get effective and realistic strategies to start planning your communications activities today.