5 PR Tactics and How to Use Them
By Rachel Henry
In today's fast-paced and highly competitive world, effective communication is the key to the success of non-profit and charitable organizations. Understanding and implementing the right PR tactics has become crucial in order to navigate the media landscape and share your message with potential donors, partners, and patrons. Luckily, we've got you covered.
In this article, we outline 5 public relations (PR) tactics and how to use each one to effectively convey your message to the media, reach more people, and stay top-of-mind in an increasingly interconnected and information-driven society.
In this article, we outline 5 public relations (PR) tactics and how to use each one to effectively convey your message to the media, reach more people, and stay top-of-mind in an increasingly interconnected and information-driven society.
1. Press release
A whopping 92% of consumers trust earned media, making press releases a valuable tool in your arsenal to increase confidence in your organization.
Whether you're announcing a major gift, event, leadership change, or new programs/services, a press release can create awareness for your brand and attract people to your website. This official document is published on your website and distributed to journalists and reporters. But gone are the days of mass dissemination.
But, before you hit “send,” think like a reporter. Anticipate their needs and provide information that’s newsworthy and engaging. Personalizing your approach and distributing them to specific news agencies helps create awareness and generate interest in your organization or upcoming changes.
A whopping 92% of consumers trust earned media, making press releases a valuable tool in your arsenal to increase confidence in your organization.
Whether you're announcing a major gift, event, leadership change, or new programs/services, a press release can create awareness for your brand and attract people to your website. This official document is published on your website and distributed to journalists and reporters. But gone are the days of mass dissemination.
But, before you hit “send,” think like a reporter. Anticipate their needs and provide information that’s newsworthy and engaging. Personalizing your approach and distributing them to specific news agencies helps create awareness and generate interest in your organization or upcoming changes.