5 Reasons You Need a PR Pro
By Afton Brazzoni
Whether you lead a marketing team or run a non-profit, you’ll inevitably need a public relations specialist at some point if your organization doesn’t have someone to handle this function. Many marketers and leaders are skilled strategists—but a public relations specialist can help you tackle the finer points of communication that your expertise may not include.
How a public relations specialist can help your organization
1. Strategic communications skills
A public relations specialist knows exactly how to grow your brand’s audience and strengthen your reputation in a way that stretches beyond what your communications budget may allow. They’ll keep their eye on trends in your industry as well as broader current affairs to find opportunities to amplify your organization’s voice. This is good public relations at its finest.
2. Writing and editing chops
Writing is a crucial skill for a public relations specialist, so when you work with one, you can rest easy knowing they won’t let any confusing messages or spelling errors clutter up your communications and undermine your brand’s credibility. A public relations specialist is trained to tell accurate, informative, and compelling stories to connect with your audience and grow your business.
3. Media expertise
Many public relations specialists come from journalism backgrounds, and it’s worth looking for one of these pros who has experience on both sides of the media. A journalist turned public relations specialist can not only help you get news coverage, but will prepare you for interviews so that you stay on-message and show up as a great spokesperson for your organization.
4. Event experience
A public relations specialist understands how to use an event as an opportunity to promote and position your organization to your target audience, whether it’s your event, or an event you’re speaking at. They can help with everything from your earned media strategy and press invitations, to speech writing, to social media influencer coordination, and more.
5. Partnership mindset
You can accomplish greater things when you collaborate with others than you can on your own, and a public relations specialist understands this fact well. They can help you identify organizations whose missions are aligned with yours, and who would make excellent partners for initiatives that can help you grow your donor base as well as deliver better service.
A public relations specialist knows exactly how to grow your brand’s audience and strengthen your reputation in a way that stretches beyond what your communications budget may allow. They’ll keep their eye on trends in your industry as well as broader current affairs to find opportunities to amplify your organization’s voice. This is good public relations at its finest.
2. Writing and editing chops
Writing is a crucial skill for a public relations specialist, so when you work with one, you can rest easy knowing they won’t let any confusing messages or spelling errors clutter up your communications and undermine your brand’s credibility. A public relations specialist is trained to tell accurate, informative, and compelling stories to connect with your audience and grow your business.
3. Media expertise
Many public relations specialists come from journalism backgrounds, and it’s worth looking for one of these pros who has experience on both sides of the media. A journalist turned public relations specialist can not only help you get news coverage, but will prepare you for interviews so that you stay on-message and show up as a great spokesperson for your organization.
4. Event experience
A public relations specialist understands how to use an event as an opportunity to promote and position your organization to your target audience, whether it’s your event, or an event you’re speaking at. They can help with everything from your earned media strategy and press invitations, to speech writing, to social media influencer coordination, and more.
5. Partnership mindset
You can accomplish greater things when you collaborate with others than you can on your own, and a public relations specialist understands this fact well. They can help you identify organizations whose missions are aligned with yours, and who would make excellent partners for initiatives that can help you grow your donor base as well as deliver better service.
Are you ready to use public relations to drive growth?
Fine tuning your organization’s messaging and your communications strategy is an excellent way to reach more people and raise more money. Working with a public relations specialist can help you position your organization in a powerful way to reach your audience and get results.
