Create emotional connections.
Establish lasting relationships with supporters through clear, values-driven messaging that highlights how your organization’s initiatives align with their philanthropic goals. Messaging that’s targeted and tailored helps you get the funding you need to maximize your impact.
Amplify your impact.
Use stories and statistics to demonstrate your impact and persuasively position your success in communications materials. When supporters can see how your organization is changing the world, they’ll be excited to get involved—and give.
Make moves quickly and efficiently.
Solidify your messaging strategy to speed up campaign development.
When everyone on your team is clear on your organization’s identity, vision, and ideal audiences, it's easy to create all kinds of strategic content.
Hi, I'm Jenny! Over the last 14 years, I've worked with more than 40 non-profit organizations across Canada. They all have one thing in common: their teams, though passionate, struggle to communicate what they do strategically.
Whether it’s adapting their mission statement to meet the requirements of a grant program or getting stuck in the weeds of their work, I’ve found that many organizations have a hard time making their message matter to the people that matter most. These teams have spent thousands of dollars hiring professional copywriters who get caught up in fancy language or the latest marketing trends. But their message isn’t hitting the mark and they feel stuck in the mud, trying to secure funding, attract supporters, expand their impact, and build their legacy.
I’ve made it my mission to help non-profit organizations communicate their impact clearly and consistently so they can continue to create more vibrant and inclusive communities through the work they do.
That's my story. What's yours?
Photo by Julie Williams Photography.