Get the secrets to captivating media pitches.

Watch this webinar now.​
Wondering what it takes to catch the attention of journalists? Watch this candid discussion with seasoned journalists who share what makes a pitch shine.

In this webinar, you'll learn: 
  • What makes a story truly newsworthy
  • How to craft a compelling narrative that resonates with journalists and reporters
  • The essential elements your email pitch needs
  • The do's and don'ts of following up after your pitch​

Straight from the Source is perfect for communications professionals, community spokespeople, and nonprofit leaders who are ready to master the art of media relations. 

Get ready to pitch like a pro! 

The Panelists

Devon Murphy

Devon is a queer writer, editor, producer, and content strategist based on Treaty 7 Territory in Mohkínstsis (Calgary, Alberta). ​She has a Master of Arts degree in Journalism and is formally trained in audio, video, and written storytelling. Her freelance writing and poetry has been published by The Cut, BuzzFeed, Chatelaine, New Forum, CBC, Vice, SAD Mag, and more.

Keagan Perlette

Keagan is a writer whose reviews and feature articles have appeared in Montecristo Magazine, NUVO Magazine, SAD Magazine, and Discorder Magazine. She's currently working as a content writer for brands that want to build meaningful relationships with their clients and customers.

Sara King-Abadi

Sara is a multimedia journalist and content producer raised in Montreal, Quebec and currently based in Canmore, Alberta. She has put voices on the radio for CBC Montreal and CBC Quebec and written words for publications including The Globe and Mail, SELF Magazine, Montreal Gazette, Maisonneuve Magazine, CIM Magazine and THIS.