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Strategic Storytelling Blog

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Storytelling
What You Need to Know About Non-profit Narratives

A non-profit brand narrative can differentiate your organization and attract supporters. Learn how to build a strong non-profit narrative. 
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Writing & Editing, DEI
Your Inclusive Language Guide 
Grow your audience by making intentional and meaningful language choices with our inclusive language guide. 
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Media Relations
7 Ways to Leverage the Coverage you Get Further
Learn how to leverage media coverage to generate greater reach and impact.
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Media Relations, DEI
5 Ways Perch Supports Diversity in the Media ​
Learn 5 impactful ways Perch is diversifying media relations and supporting DEI in the media.
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Media Relations
A Masterclass in Advocacy 
Dig into 5 lessons learned from Canmore Pride’s steadfast approach to advocacy and community leadership in the face of bigotry.
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Media Relations
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5 Reasons You Need a PR pro 
See how a public relations specialist can help you tackle the finer points of communication. 
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Storytelling
Ethical Storytelling: A How to Guide
Learn how to share impactful stories without causing harm to the individuals who tell them.
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Media Training
4 Tips to Prepare for On-Camera Media Interviews
Put your best face forward on video with our on-camera media interview preparation checklist. 
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Media Relations
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5 Steps to Write a Persuasive Op-ed
Dare to be bold and build your personal reputation with a well-written and persuasive op-ed. 
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Communications Strategy
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Communications Planning: How to do More With Less
Explore 5 ways to maximize your communications budget and do more with less. 
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Media Relations
5 Tips for Building Relationships with Journalists
Learn how to find journalists who can feature your organization in major publications.
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Messaging, DEI
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6 Steps to Write a Meaningful Diversity Statement
Learn 6 simple (and not-so-simple) steps to make your company's commitment to DEI more than just words.
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Communications Strategy
5 Core Skills of an Effective Communications Consultant
Hiring a consultant can be cost effective and efficient. Here are 5 tips for finding the right one. ​
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Media Training
3 Tips to Prepare for Podcast Interviews
Learn how to prepare your voice for podcast interviews with tips from voice over artist and podcast host, Mary Anne Ivison. 

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Media Training
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How to Build Your Reputation by Being More Quotable
Get more media coverage for your organization by setting yourself up as a go-to resource and subject matter expert. 
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Communications Strategy
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Why Your Non-profit Needs a Communications Plan 
Learn the importance of having a communications plan, and the 4 core components that will make yours most effective. 
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Media Relations
How to do PR in a Pandemic
Share your message by pivoting your PR strategy in the Covid-19 pandemic. 
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Media Relations, DEI
6 Ways to Make Your Media Event More Inclusive​
Show your community you care about meeting their needs by hosting an inclusive media event.  
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Communications Strategy
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Finding Your Target Audience with Audience Analysis
Conducting audience analysis gives you insight into who your target audience is and what they want. Here’s how to get started.
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Storytelling
Level Up Your Annual Report With Storytelling ​
​Learn how to write an annual report that tells the story of your organization and connects emotionally with readers.
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Media Relations
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​14 Key Media Relations Definitions You Need to Know 
Brush up on media definitions you need to know to speak to the media successfully.
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Media Relations
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5 PR Tactics and How to Use Them
Learn 5 different PR tactics to effectively convey your message to the media. 
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Media Relations
Perch's Perfect Pitch Formula
Learn how to find the right story and craft an irresistible media pitch with Perch's perfect pitch formula.​
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Media Relations
How to Package a Pitch that Gets Picked Up
Pitch journalists to get your organization’s story featured in the media. Here’s how to craft the perfect pitch for your announcement or press release.
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Messaging
The Power of Knowing Your Purpose
Learn 5 ways you can leverage your purpose in your messaging to attract more supporters and donors. 
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Messaging
3 Examples to Inspire Your Non-profit
Learn how to create cohesive and powerful messaging from three Bow Valley-based organizations.
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Media Relations
Media Relations for Non-profits: What Journalists Want You to Know
​Journalists share expert tips on how to improve media relations for non-profits with pitching and communications strategies. 
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Media Relations
Measuring Media Relations Success
Measure the success of your non-profit organization’s media relations with these key qualitative and quantitative metrics.​
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Messaging
Master the Use of Values-Based Messaging 
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Learn the difference between deficit and values-based messaging, and how it can help you attract loyal, long-term supporters. 
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Messaging, Storytelling 
The R.I.S.E. Storytelling Framework
Learn more about Perch Communications’ proven R.I.S.E. framework for strategic storytelling.
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Messaging
4 Essential Stories Your Non-profit Should Be Telling
Master these four non-profit storytelling strategies to build stronger supporter relationships, secure more funding, and increase awareness.
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Messaging
Cultivating a Storytelling Culture in Your Organization
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Learn the three elements you need to have in place to develop a storytelling culture in your organization.
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Communications Strategy
Navigating the Nonprofit Landscape: Conducting a Comparator Audit 
Learn how to conduct a comparator audit to help your organization—and your cause—rise above the rest.
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Messaging
Stories and Statistics: How to Use Data-Driven Storytelling
Learn how to effectively use data-driven storytelling weaving stories and statistics. ​
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Messaging
Storytelling Beyond Stewardship
Effective storytelling in fundraising goes beyond stewardship—it strengthens donor relationships at every stage. Find out how.
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Messaging
The Nonprofit Messaging Matrix: 5 Brand-Building Statements for Your Case for Support 

Learn the five essential brand-building statements that every nonprofit needs.​
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  • About
  • Services
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