Strategic Storytelling Blog
Messaging
What You Need to Know About Non-profit Narratives A non-profit brand narrative can differentiate your organization and attract supporters. Learn how to build a strong non-profit narrative. Read More |
Writing & Editing, DEI
Your Inclusive Language Guide Grow your audience by making intentional and meaningful language choices with our inclusive language guide. Read More |
Media Relations
7 Ways to Leverage the Coverage you Get Further Learn how to leverage media coverage to generate greater reach and impact. Read more |
Media Relations, DEI
5 Ways Perch Supports Diversity in the Media Learn 5 impactful ways Perch is diversifying media relations and supporting DEI in the media. Read More |
Media Relations
A Masterclass in Advocacy Dig into 5 lessons learned from Canmore Pride’s steadfast approach to advocacy and community leadership in the face of bigotry. Read More |
Media Relations
5 Reasons You Need a PR pro See how a public relations specialist can help you tackle the finer points of communication. Read More |
Writing & Editing
Ethical Storytelling: A How to Guide Learn how to share impactful stories without causing harm to the individuals who tell them. Read More |
Media Training
4 Tips to Prepare for On-Camera Media Interviews Put your best face forward on video with our on-camera media interview preparation checklist. Read More |
Media Relations
5 Steps to Write a Persuasive Op-ed Dare to be bold and build your personal reputation with a well-written and persuasive op-ed. Read More |
Communications Strategy
Communications Planning: How to do More With Less Explore 5 ways to maximize your communications budget and do more with less. Read More |
Media Relations
5 Tips for Building Relationships with Journalists Learn how to find journalists who can feature your organization in major publications. Read More |
DEI
6 Steps to Write a Meaningful Diversity Statement Learn 6 simple (and not-so-simple) steps to make your company's commitment to DEI more than just words. Read More |
Communications Strategy
5 Core Skills of an Effective Communications Consultant Hiring a consultant can be cost effective and efficient. Here are 5 tips for finding the right one. Read More |
Media Training
3 Tips to Prepare for Podcast Interviews Learn how to prepare your voice for podcast interviews with tips from voice over artist and podcast host, Mary Anne Ivison. Read More |
Media Training
How to Build Your Reputation by Being More Quotable Get more media coverage for your organization by setting yourself up as a go-to resource and subject matter expert. Read More |
Communications Strategy
Why Your Non-profit Needs a Communications Plan Learn the importance of having a communications plan, and the 4 core components that will make yours most effective. Read More |
Media Relations
How to do PR in a Pandemic Share your message by pivoting your PR strategy in the Covid-19 pandemic. Read More |
Media Relations, DEI
6 Ways to Make Your Media Event More Inclusive Show your community you care about meeting their needs by hosting an inclusive media event. Read More |
Communications Strategy
Finding Your Target Audience with Audience Analysis Conducting audience analysis gives you insight into who your target audience is and what they want. Here’s how to get started. Read More |
Writing & Editing
Level Up Your Annual Report With Storytelling Learn how to write an annual report that tells the story of your organization and connects emotionally with readers. Read More |
Media Relations
14 Key Media Relations Definitions You Need to Know Brush up on media definitions you need to know to speak to the media successfully. Read More |
Media Relations
5 PR Tactics and How to Use Them Learn 5 different PR tactics to effectively convey your message to the media. Read More |
Media Relations
Perch's Perfect Pitch Formula Learn how to find the right story and craft an irresistible media pitch with Perch's perfect pitch formula. Read More |
Media Relations
How to Package a Pitch that Gets Picked Up Pitch journalists to get your organization’s story featured in the media. Here’s how to craft the perfect pitch for your announcement or press release. Read More |
Messaging
The Power of Purpose-Driven Messaging Learn 5 ways you can leverage purpose-driven messaging to attract more supporters and donors. Read More |
Messaging
3 Examples to Inspire Your Non-profit Learn how to create cohesive and powerful messaging from three Bow Valley-based organizations. Read More |
Media Relations
Media Relations for Non-profits Journalists share expert tips on how to improve media relations for non-profits with pitching and communications strategies. Read More |
Media Relations
Measuring Media Relations Success Measure the success of your non-profit organization’s media relations with these key qualitative and quantitative metrics. Read More |
Messaging
Master Values-Based Messaging to Connect With Your Supporters Learn how non-profit organizations can use values-based messaging to attract loyal, long-term supporters. Read More |
